Requirements for Advertisers Submitting Their Own Ads and Artwork
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The following information also applies to ad agencies contracted by clients.

We accept uncompressed TIF, High-Res JPG, PDF, or EPS files supplied on CD/DVD or  according to the following guidelines:

  • Ads must be designed PRECISELY to our size specifications listed here.
  • All color ads and artwork must be 300dpi in CMYK color. No RGB will be accepted.
  • B&W full tone images must be at least 300dpi.
  • B&W Line Art images must be at least 600dpi.

WE DO NOT ACCEPT GIF OR BMP GRAPHIC IMAGES, AND ABSOLUTELY NO IMAGES DOWNLOADED FROM WEB SITES. The quality and resolution of these images is too low for magazine publication.

Color printouts of ads will be accepted ONLY as color reference...NOT as final ad. If color print is only material supplied, we will have to rebuild the ad as best we can and charge accordingly at $60/hour.

WE DO NOT ACCEPT THE FOLLOWING PROGRAM FILES FOR GRAPHIC IMAGES: Microsoft Publisher, Microsoft Word, Powerpoint, Excel, Word Perfect.

NOTE: Who's Who, Inc cannot make corrections to ads submitted by clients, nor be responsible for copy mistakes or copyright infringement contained within ads supplied by advertisers.

ALL ADS MUST BE APPROVED FOR QUALITY AND CONTENT BY THE EDITOR.
Who's Who will make no corrections to camera-ready artwork once received by us. After publication, all camera-ready artwork and disks will be returned unless requested to be kept on file at Who's Who for future use.

Digital & Scanned Photos for Ads/Stories
DIGITAL PHOTOS:
We will accept only high quality digital images, at least 800x600 pixel native resolution* but prefer resolutions of 1,000 pixels or higher. We will not accept low-res VGA (640x480) images such as those from Sony Mavica, etc. Images can be .jpg or .tif format. If possible, please send raw, un-manipulated image. We will adjust color, brightness, contrast, mode, etc to meet our printing requirements. Large images for the cover or full page ads must be at least 1600x1200 pixel native resolution.

SCANNED IMAGES: Scanned photos must be at least 300dpi, millions of colors (true color), or B&W.

*Native resolution is the photo resolution in pixels direct from the camera, uncropped

 SUBMITTING FILES

E-mail Submission: Click on the following button to send graphic images, photos, etc.

FTP Submission: Since most ISPs limit upload size of E-mail attachments, we now have FTP server space available for convenient uploading of large files. If you're familiar with FTP and would like to use this method, please contact your sales person for logon details.

Naming Files: When naming files, please be as specific as possible and use your company name. For example, an ad or photo file sent to us named "Who's Who Ad" (which we receive a lot of) gives us no indication who the ad is from. Use something similar to "XYZ Clothing Ad for Who's Who", or "XYZ Clothing Photo for Who's Who", "XYZ Logo for Who's Who", etc.

If you have any questions, please contact us at (256) 704-8888.
 

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