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White's Refrigeration  Posted 4/21/08

whitesrefrigeration_storyphoto.jpgProviding Air Conditioning, Refrigeration & Heating Installation, Service and Repairs for 52 years

For 52 years, White’s Refrigeration has been providing the Tennessee Valley with refrigeration, air conditioning and heating installation, service, and repair to commercial and residential clients. Founder, John White, started the business in 1956 and based the family business on the key principles of excellence, honesty, and reliability. In 1982, John passed the business to his son, Brian. Brian believes his father’s business principles reflect the company’s success.

One recent commercial project White’s Refrigeration completed was for Star Market in Huntsville’s historic Five Points area. White’s Refrigeration installed a commercial-grade computerized refrigeration system, along with all new refrigeration cases designed to provide the highest standards in quality and efficiency. Installed were 70 feet of fresh meat and seafood display cases, 84 feet of fresh produce display, 12 feet of bakery display, 20 feet of beer and wine display, 48 feet of dairy display, 8 feet of fresh pizza display, 90 feet of frozen food display cases, a new refrigerated fresh meat cutting room, and six walk in cooler/freezer combinations.

The Star Market in Five Points is a Huntsville landmark that opened its doors in 1944. In 1999, the store was purchased by Darden Heritage and the friendly service and neighborhood appeal that is the store’s trademark was extended to additional stores in Madison and Meridianville. All of the stories offer full grocery services and a pharmacy. Recently, the Five Points location was expanded and modernized to 14,000 square feet without a disruption in services.

Darden Heritage, owner, says, "This renovation was an extensive and orchestrated effort with White’s Refrigeration handling all of our complex refrigeration installations. It was truly a balancing act to keep all of the old units running while new units were being installed. Brian White and I have worked together for years. He has always done—and will continue to do—the repairs and service on all of the Star Market refrigeration, air conditioning and heating equipment. He and his staff are very reliable. The thing about Brian is that throughout the process here at the Five Points store he was always forward thinking and looking after my bottom line. He listens to you, he tells you what he needs, and he talks out the solution with you. Brian is easy to work with and he is real conscientious. I have been very pleased with White’s Refrigeration’s work here."

When a customer experiences a problem with an HVAC unit, White’s Refrigeration goes on location with three goals: to thoroughly inspect the HVAC system to determine all of the problems, to communicate with the customer and show them the problems, and to repair the unit in the manner decided upon by the client. "We do not want to just install a part that takes care of one problem and then leave," Brian explains. "We want to make the customer aware of all the problems with the unit and then have the customer tell us which avenue of repair they want us to take."

With 52 years of commercial and residential expertise in the HVAC industry, White’s Refrigeration, along with its Carrier products, truly is an expert in its field.

White’s Refrigeration’s Preventive Maintenance Agreement (PMA): In order to assist clients in efficiently maintaining HVAC systems and identifying problems before they become major expenses, the professional and well-trained staff at White’s Refrigeration offers a Planned Maintenance Agreement. "Our Service Staff, performing a PMA on your HVAC system, is designed to save you, the customer, money in the long run," Brian White comments. "If your HVAC system is operating properly, it will function at its highest efficiency and thereby save you monthly on your utility bills. Additionally, a PMA will prolong the life of your HVAC system. If your HVAC system breaks on a Sunday, we will come out and fix it at no additional charge."

The PLANNED MAINTENANCE AGREEMENT (PMA) provides:

  • Prolonged HVAC system life—and "peace of mind"—through a complete year-round maintenance program.

  • A properly running HVAC system functioning at its highest efficiency—thereby saving money.

  • A 10% parts discount on any repairs made during the year.

  • Scheduled service twice a year – spring and fall.

  • Preferred status on all service and/or emergency calls with no overtime charges on labor.

Contact Info:
White’s Refrigeration
1797 Sportsman Lane NW in Huntsville
(256) 837-6510
www.whitesrefrigeration.com


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