The following information also applies
to ad agencies contracted by clients.
We accept uncompressed TIF, High-Res JPG,
PDF, or EPS files supplied on CD/DVD or according to the following
guidelines:
- Ads must be designed PRECISELY to our size specifications listed
here.
- All color ads and artwork must be 300dpi in CMYK color.
No RGB will be accepted.
- B&W full tone images
must be at least 300dpi.
- B&W Line Art images must be at
least 600dpi.
WE DO NOT ACCEPT GIF, BMP or PNG GRAPHIC IMAGES, AND ABSOLUTELY NO IMAGES DOWNLOADED FROM WEB SITES.
The quality and resolution of these images is too low for magazine
publication.
WE DO NOT ACCEPT GRAPHIC IMAGES IN THE FOLLOWING PROGRAMS:
Microsoft Publisher, Microsoft Word, Powerpoint, Excel, Word Perfect.
Color printouts of ads will be accepted ONLY as color
reference...NOT as final ad. If color print is only material
supplied, we will have to rebuild the ad as best we can and charge
accordingly at $60/hour.
NOTE:
Who's Who, Inc cannot make corrections to ads submitted by clients, nor be responsible for
copy mistakes or copyright infringement contained within ads supplied by
advertisers.
ALL ADS MUST BE APPROVED FOR QUALITY AND
CONTENT BY THE EDITOR.
Who's Who will make no corrections to camera-ready artwork once
received by us. After publication, all camera-ready artwork and disks
will be returned unless requested to be kept on file at Who's Who for
future use.
Digital &
Scanned Photos for Ads/Stories
DIGITAL PHOTOS:
We will accept only high quality images from digital cameras with at least 4 megapixel
native resolution. We
will not accept low-res VGA (640x480) images such as those from Sony
Mavica, etc. Images can be .jpg or .tif format. If possible, please send
raw, un-manipulated image. We will adjust color, brightness, contrast,
mode, etc to meet our printing requirements. Large images for the cover or
full page ads must be at least 1600x1200 pixel native resolution.
SCANNED IMAGES:
Scanned photos must be at least 300dpi, millions of colors (true color),
or B&W.
E-mail Submission: Click on the following button to send
graphic images, photos, etc.

FTP Submission: Since most ISPs
limit upload size of E-mail attachments, we now have FTP server space
available for convenient uploading of large files. If you're familiar with
FTP and would like to use this method, please contact your sales person
for logon details.
Naming Files:
When naming files, please be as specific as possible and use your company
name. For example, an ad or photo file sent to us named "Who's Who Ad"
(which we receive a lot of) gives us no indication who the ad is from. Use
something similar to "XYZ Clothing Ad for Who's Who", or "XYZ Clothing
Photo for Who's Who", "XYZ Logo for Who's Who", etc.
If you have any questions, please
contact us at (256) 704-8888.