COVER STORY: Woodland Homes of Huntsville, Inc.*
Posted 9/10/07Look How We’ve Grown!

The Friday family in 1997...
the "Early Years" |

The Friday family today |
Woodland Homes is not the same company it was 12 years
ago. The company has been awarded the National "Fast Track" status the last
five consecutive years from Builders Magazine. The company has
been recognized as the 56th fastest growing homebuilder in
the nation from Builders Magazine and named as the 2-10 Elite Builder
in Alabama. Locally, the company has won four years in a row in the annual
Parade of Homes sponsored by the Huntsville-Madison County Home Builders
Association. Three years in a row Woodland Homes was recognized as a
finalist in the Small Business Awards from the Huntsville/Madison County
Chamber of Commerce.
Most recently, this August, in the fourth year of being
nominated, Woodland Homes won the title of the 2007 Small Business of the
Year. The company also won the "Excellence is Not an Option" award, which
was awarded by Alabama A&M University. Woodland Homes was chosen over all
four of the other Small Business Award winners to receive this award. These
recognitions do not come unearned. Even
throughout its extensive growth, Woodland Homes has maintained integrity
and quality. Providing the best service
and product to their customers remains owners Mike and Melissa Friday’s top
priority.
Woodland Homes was born in 1995. The Fridays and a
bookkeeper began the business in a 450-square foot construction trailer.
They had 12 homes to build, and high hopes. Today, Woodland Homes has nearly
50 employees. The business is based out of a technology-rich, 20,000-square
foot corporate office, and has built more than 200 homes in 2007 alone.
The company’s innovative and forward-thinking approach to
building communities has enabled Woodland Homes to thrive with top-notch
products and customer service. "Most builders try to gain customers through
cheap price per square foot," Friday says. "We understand customers want
more than just square footage. They want a quality product and unparalleled
customer service with attention to details."
Woodland Homes provides a vast selection of locations,
floor plans, and amenities within its unique communities, which include
single-family homes, townhomes, garden homes, and lakefront homes. These
options allow every buyer to take advantage of the quality and craftsmanship
the company offers. One of its distinct communities is Lake Pointe at Goose
Pond, located in Scottsboro just 45 minutes from Huntsville. This lakeside
community has 30 waterfront homes designed with stacked stone foundations
and fireplaces, oversized and covered porches, and two-story observation
decks. Each home offers clients comfort and elegance with the standard
minimum 10-foot ceilings, fireplaces, and soft exterior colors. Aside from
Lake Pointe’s unique home designs, additional options include boathouses,
guesthouses, and detached garages. "This community has been designed to be a
unique retreat," Friday explains. "There is no other place that compares to
it on the lake. The homes in Lake Pointe would be amazing no matter where
they were built because of their design features, but we’ve built them on
Lake Guntersville specifically to take advantage of breathtaking views of
the water."
One of the community’s most luxurious homes, its 2007
Rocket City Dream Home, can be found nestled amongst nature and wildlife at
197 Lake Pointe Circle in Lake Pointe. "This home is truly a dream home,"
Friday comments. "There is no other home that people can tour that will
compare to it…from its professionally designed interior to its landscaping
and waterfront view."
The Rocket City Dream Home, valued at more than $2
million, is the Woodland Camp floor plan and is truly a dream home. A
lagoon-style, infinity pool with seven waterfalls and a meandering stream,
and a cabana house with a hanging bed offer places to lounge on summer days.
Two outdoor kitchens with a pizza oven, grill, barbeque pit, and smoker
create the perfect atmosphere for entertaining. The home’s wrap-around
porch, observation decks and a screened-in porch are other areas to enjoy
the view of the sparkling water. The pier and boathouse also provide places
for outdoor play. Step inside the home, and its 20-foot ceilings, hardwood
floors, commercial-grade kitchen with Viking appliances, fireplaces, and
exquisite interior design throughout are simply breathtaking. Plus, above
its detached garage is a guesthouse with a full bathroom, kitchen, and
another view of the lake. To share this magnificent home with the community,
Woodland Homes is hosting its third annual Rocket City Dream Home event,
scheduled to begin Saturday, October 6 and continue through October 14.
Woodland Homes communities in the Huntsville, Madison,
and Monrovia areas allow buyers to find the perfect place to call home.
Village at Walden Preserve, Walden Preserve, Whitworth Farms, Whitworth
Gardens, Shadow Brook, Bishop Farms, and Woodmill Trace are some of the
communities that homebuyers are already enjoying.
Woodland Homes continues to build toward the future with
Indian Creek Townhomes, Kelly Cove, Overland Cove, Spencer Green, and
Foxfield.
The company is unique because of its commitment to
excellence. Mike Friday and his team are committed to building communities,
not just subdivisions. Woodland Homes does not sell lots to other builders.
"If you look back at the communities we have built, they remain the elite
communities in Madison," says Friday. "The landscaping, home designs, and
the return of our home buyers’ investments make Woodland Homes stand apart
from the rest."
While Woodland Homes continues to build simply the best
communities, it also gives back to the area. With every home sold in
Whitworth Farms, the company makes a donation to Volunteers of America. In
addition, Woodland Homes also supports numerous charities, such as Lincoln
Village Ministries, American Red Cross, and the Madison City YMCA. At this
year’s Dream Home event, donations for Lincoln Village will be taken at the
door.
This year’s Rocket City Dream home in the Lake Pointe
community promises to be the most extravagant home ever built by the
award-winning company. Lake Pointe is unlike any other community ever
developed by Woodland Homes. So far, every home in Lake Pointe has been
bought before completion. "We’ve been looking for a second home for two
years, and when we drove into Lake Pointe, we knew this was the place for
us," commented one new homeowner. This amazing home can be toured during the
Dream Home event October 6 through October 14. For details about this year’s
event please visit the Woodland Homes web site listed below.
Contact Info:
Woodland Homes of Huntsville
7545-A Highway 72 West
Madison, AL 35758
(256) 837-0999
www.woodlandhomes.com